Case Study 1 | Medical Transportation Business
Note: These results were produced with intermittent monthly SEO services. Because of this the produced results were stretched over a longer period of time.
Marketing Goals
The marketing goals were to improve SEO rankings for industry specific key terms on a local level and produce inbound calls via Adwords PPC Management.
Top 3 Target SEO Key Terms
*Results based on a local level search
Wheelchair Transportation | Original Rank | Three Months | Six Months | One Year |
---|---|---|---|---|
Organic Results | N/A | Page 2 | Page 1 | Page 1 |
Local Search Pack | N/A | Pos 8 | Pos 4 | Pos 3 |
Medical Transportation | Original Rank | Three Months | Six Months | One Year |
---|---|---|---|---|
Organic Results | N/A | Page 2 | Page 2 | Page 1 |
Local Search Pack | N/A | N/A | Pos 6 | Pos 2 |
Handicap Transportation | Original Rank | Three Months | Six Months | One Year |
---|---|---|---|---|
Organic Results | N/A | Page 2 | Page 1 | Page 1 |
Local Search Pack | Pos 8 | Pos 6 | Pos 3 | Pos 1 |
Adwords PPC Management (Three Month Time Line)
Ad Spend: 1,005.00
Placed Phone Calls: 91
Phone Calls That Lasted Longer Than 45seconds: 54 calls
Life Time: Assuming every call that lasted more than 45 seconds was converted into new client appointment booking and that the average life time client value is $150 we produced nearly a 402% return.
Results: 54x$150= $4050
Life Time ROI= $4050/1005= 402% ROI
Current Time : Assuming of those 54 calls the average trip cost was $40 we produced a 214% return.
Results: 54x$40= $2160
Current ROI= $2160/$1005=214% ROI
Case Study 2 | Garage Door Repair Compnay
Note: These results were produced with intermittent monthly SEO services. Because of this the produced results were stretched over a longer period of time.
Marketing Goals
The marketing goals were to improve SEO rankings for geo specific key terms and produce inbound calls via Adwords PPC Management.
Top 3 Target SEO Key Terms
Garage Door Spring Repair Canton MI | Original Rank | Three Months | Six Months | One Year |
---|---|---|---|---|
Organic Results | N/A | Page 2 | Page 1 | Page 1 |
Local Search Pack | N/A | N/A | N/A | Pos 7 |
Garage Door Repair Ann Arbor | Original Rank | Three Months | Six Months | One Year |
---|---|---|---|---|
Organic Results | Page 2 | Page 1 | Page 1 | Page 1 |
Local Search Pack | Pos 5 | Pos 3 | Pos 3 | Pos 1 |
Garage Door Repair Troy MI | Original Rank | Three Months | Six Months | One Year |
---|---|---|---|---|
Organic Results | N/A | Page 2 | Page 1 | Page 1 |
Local Search Pack | Pos 8 | Pos 4 | Pos 3 | Pos 3 |
Adwords PPC Management (Two Month Time Line)
Ad Spend: 1,865.00
Placed Phone Calls: 70
Phone Calls That Lasted Longer Than 60 seconds: 26 calls
Life Time ROI: Assuming every call that lasted more than 60 seconds was converted into new client appointment booking and that the average life time client value is $250 we produced nearly a 348% return.
Results: 26x$250= $6500
Return: $6500/$1865 = 348% ROI
Current Time ROI : Assuming of those 26 calls the average trip cost was $150 we produced a 209% return.
Results 26x$150= $3900
Return: $3900/$1865= 209% ROI