Case Study 1 | Medical Transportation Business

Note: These results were produced with intermittent monthly SEO services. Because of this the produced results were stretched over a longer period of time.

Marketing Goals

The marketing goals  ​were to improve SEO rankings for industry specific key terms on a local level and produce inbound calls via Adwords PPC Management. 

Top 3 Target SEO Key Terms

*Results based on a local level search​

Wheelchair Transportation 

Original Rank

Three Months

Six Months

One Year

Organic Results 

N/A

Page 2

Page 1

Page 1

Local Search Pack

N/A

Pos 8

Pos 4

Pos 3

Medical Transportation

Original Rank

Three Months

Six Months

One Year

Organic Results 

N/A

Page 2

Page 2

Page 1

Local Search Pack

N/A

N/A

Pos 6

Pos 2

Handicap Transportation

Original Rank

Three Months

Six Months

One Year

Organic Results 

N/A

Page 2

Page 1

Page 1

Local Search Pack

Pos 8

Pos 6

Pos 3

Pos 1

Adwords PPC Management (Three Month Time Line)

 Ad Spend:   1,005.00  
 Placed Phone Calls: 91
 Phone Calls That Lasted Longer Than 45seconds: 54 calls

Life Time: Assuming every call that lasted more than 45 seconds was converted into new client appointment booking and that the average life time client value is $150 we produced nearly a 402% return.  

Results: 54x$150= $4050
Life Time ROI= $4050/1005= 402% ROI

Current Time  : Assuming of those 54 calls the average trip cost was $40 we produced a 214% return. 
Results: 54x$40= $2160
Current ROI= $2160/$1005=214% ROI



Case Study 2 | Garage Door Repair Compnay
Note: These results were produced with  intermittent monthly SEO services.  Because of this the produced results were stretched over a longer period of time. 

Marketing Goals

The marketing goals ​were to improve SEO rankings for geo specific key terms and produce inbound calls via Adwords PPC Management. 

Top 3 Target SEO Key Terms

Garage Door Spring Repair Canton MI

Original Rank

Three Months

Six Months

One Year

Organic Results 

N/A

Page 2

Page 1

Page 1

Local Search Pack

N/A

N/A

N/A

Pos 7

Garage Door Repair Ann Arbor

Original Rank

Three Months

Six Months

One Year

Organic Results 

Page 2

Page 1

Page 1

Page 1

Local Search Pack

Pos 5

Pos 3

Pos 3

Pos 1

Garage Door Repair Troy MI

Original Rank

Three Months

Six Months

One Year

Organic Results 

N/A

Page 2

Page 1

Page 1

Local Search Pack

Pos 8

Pos 4

Pos 3

Pos 3

Adwords PPC Management (Two Month Time Line)

 Ad Spend:   1,865.00  
 Placed Phone Calls: 70
 Phone Calls That Lasted Longer Than 60 seconds: 26 calls

Life Time ROI: Assuming every call that lasted more than 60 seconds was converted into new client appointment booking and that the average life time client value is $250 we produced nearly a 348% return.  

Results: 26x$250= $6500
Return: $6500/$1865 = 348% ROI


Current Time ROI : Assuming of those 26 calls the average trip cost was $150 we produced a 209% return.
Results 26x$150= $3900
Return: $3900/$1865= 209% ROI



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