Digital Marketing | Our three step process for success
Our three step digital marketing consist of Website Design, SEO (Search-Engine-Optimization), and PPC (Pay-Per-Click) management/conversion tracking for Adwords and Facebook platforms.
Step One: Website Design Evaluation
We first evaluate the company's web-design. Determining factors that would indicate a need for website development will vary from; is your site responsive to all size devices; is it esthetically pleasing, is it visually compelling, do you have effective sales copy and call to actions; or is designed with SEO intent.
All these areas are to be considered before moving onward to more advanced internet marketing activity.
Step Two: SEO (Search Engine Optimization)
SEO is a long term marketing agenda. Increased website rankings don't happen over night. However by building a continuous back link profile that consist of both guest post and social media sharing you can see first page rankings with in the local search pack .
These two practices create for a highly authoritative link profile which increases website authority. Pair that with our strategic internal linking and we effectively send key word rich link authority through out your whole site.
Step Three: PPC Adwords Management (Pay-Per-Click)
PPC Adwords Management is a great way to jumpstart you businesses online marketing agenda. As a complimentary service to SEO, PPC services can yield great returns in a short period of time. We employ a comprehensive list of Google Adwords Management task that set your campaigns up for success:
- Call and website based ad performance tracking
- Keyword research (Including negative and positive key word managment)
- Bid optimization with multiple bidding strategies
- Re-marketing on display network
- Campaign and ad group call outs/ad extensions
- Geo specific targeting
- Conversion based landing pages with promotional offers and "call-to-actions"
- Google shop advertising
Through the application of these points we help business achieve positive ROI's and reduce ad spend on their PPC advertising efforts.