Digital Marketing | Our three step process for success
There are many different types of digital marketing channels that a small business could apply to their online marketing plan. The top three that we recommend and assist our clients with are Website Designs, SEO (Search-Engine-Optimization), and PPC (Pay-Per-Click) management/conversion tracking for Adwords and Facebook platforms.
Step One: Website Design Evaluation
When working with any business we first evaluate the company's website design. The determining factors that would indicate the need for further website development will vary on a case by case basis. Topics could range from; is your site responsive meaning does it adjust and conform to all size devices; is it esthetically pleasing does it compel the customer on a visual level that installs trust; does it have
quality sales copy and effective lead magnet offers or call to actions; or is it properly structured for future SEO activities. All these areas are to be considered before moving onward to more advanced internet marketing activity.
Step Two: SEO (Search Engine Optimization)
SEO is a long term marketing agenda that should be approached at a scalable rate. Increased website rankings don't happen over night, the fact is Google can actually penalize your site if your go from 0 to 60 with your backlink profile. Its better to create a slow drip back link profile that consist of both guest post and social media sharing. These two practices will create for a highly authoritative link profile which increases your own website page authority and domain authority. Backlinks and social shares act like a backbone to your google ranking ability and is the strongest influencer of high quality search engine rankings. We have a number of scalable plans to achieve this.
Step Three: PPC Adwords Management (Pay-Per-Click)
PPC Adwords Management is a great way to jumpstart you businesses online marketing agenda. As a complimentary service to SEO and Web Design, PPC services when done right can yield great returns in a short period of time. We employ a comprehensive Google Adwords Management strategy to all campaigns that consist of the following:
- Call and website based ad performance tracking
- Keyword research (Including negative and positive key word managment)
- Bid optimization with multiple bidding strategies
- Re-marketing on display network
- Campaign and ad group call outs/ad extensions
- Geo specific targeting
- Conversion based landing pages with promotional offers and "call-to-actions"
- Google shop advertising
Through the application of these points we help business acieve positive ROI's and reduce ad spend on their PPC advertising efforts.