Digital Marketing | Our three step process for success
There are many different types of digital marketing channels that a small business could implement within their online marketing plan. The top three that we recommend and assist our clients with are Website Designs, SEO (Search-Engine-Optimization), and PPC (Pay-Per-Click) management/conversion tracking for Adwords and Facebook platforms.
Step One: Website Design Evaluation
When working with any business we first evaluate the company's website design. The determining factors that would indicate the need for further website development will vary on a case by case basis. Topics could range from; is your site responsive meaning does it adjust and conform to all size devices; is it esthetically pleasing and compel the customer on a visual level that installs trust; does it have
quality sales copy and effective lead magnet offers or call to actions; or is it properly structured for future SEO activities. All these areas are to be considered before moving onward to more advanced internet marketing activity.
Step Two: SEO (Search Engine Optimization)
SEO is a long term marketing agenda that should be approached at a scalable rate. Increased website rankings don't happen over night, the fact is Google can actually penalize your site if your go from 0 to 60 with your backlink profile. Its better to create a slow drip back link profile that consist of both guest post and social media sharing.
These two practices will create for a highly authoritative link profile which increases both website authority. Backlinks and social shares act like a backbone to your google ranking ability and is the strongest supporting influencer of high search engine rankings. We have a number of scalable plans to achieve this.
Step Three: PPC Adwords Management (Pay-Per-Click)
PPC Adwords Management is a great way to jumpstart you businesses online marketing agenda. As a complimentary service to SEO and Web Design, PPC services when done right can yield great returns in a short period of time. We employ a comprehensive Google Adwords Management strategy to all campaigns that consist of the following:
- Call and website based ad performance tracking
- Keyword research (Including negative and positive key word managment)
- Bid optimization with multiple bidding strategies
- Re-marketing on display network
- Campaign and ad group call outs/ad extensions
- Geo specific targeting
- Conversion based landing pages with promotional offers and "call-to-actions"
- Google shop advertising
Through the application of these points we help business acieve positive ROI's and reduce ad spend on their PPC advertising efforts.
Web Flux Marketing
1834 Ashley Dr
Ypsilanti MI 48198
Phone: (715) 499-0990